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DEFINITIONS
(APRIL 2006
V.7)
Advertising Product
means sponsorship or banner advertisements, electronic newsletters,
storefronts and any other
promotional items displayed on a Vert Markets
Marketplace.
Content means all text,
pictures, sound, graphics, video and other data, information and
materials provided by Company for use in conjunction with the Vert
Markets Products.
Hosted Software means
the software programs and any Updates therefore in object code
format resident and hosted on Vert Markets' equipment and made
available to Company.
Impression means either:
a single ad view with respect to banner ads; or a single subscriber
with respect to Newsletter ads.
Link means a bar,
button, tout, listing or gateway that connects from one page of a
website to another page and from one website to another
website.
Launch Date means the
date a Vert Markets Product/Service set forth in the Order Details
is first generally available for display on a
Marketplace.
Marketplace means a Vert
Markets Marketplace, Company's website, or any other website owned
and/or operated by a third party.
Newsletter means a
periodic e-mail sent to newsletter subscribers of one or more Vert
Markets Marketplaces and to Vert Markets clients, which e-mail
contains a Link.
Order Details means the
specific Company information and the list of Vert Markets
Products/Services ordered by Company, the corresponding Fees and
other pertinent details set forth in this Agreement.
Vert Markets
Product/Service means a product or service purchased or obtained by
Company as set forth in the Order Details.
Web Presence means the
web pages located at the Marketplaces set forth in the Order Details
and created by use of the Software and incorporation of the
Content.
2.2. ADVERTISING
PRODUCTS SPECIFICATIONS AND DESCRIPTIONS. Content submissions by the
Company shall conform with Vert Markets’ Content Submission
Specifications. Ad sizes are stated in pixels and are industry
standard as set by the Internet Advertising Bureau.
2.2.1 Banner Advertising Products:
Banner Ad-Full Banner: Two 468x60 Full Banners: one at the
top of the page and the other a mirror image that is placed at the
bottom of the page. These two identical banners count as one
impression.
Banner Ad-Skyscraper: One 120x600 Skyscraper that will be on
the right side of those selected pages where the UI is flexible
enough to allow it to fit.
Banner Ad-Left Side Banner: A 120x240 Banner that is
essentially a "short skyscraper" which will be placed on the left
side of the page, below the fold, just beneath the navigation
area.
Banner Ad-Tile Banner: A 120x60 Banner which will be placed
on the left side of the page, below the fold, just beneath the
navigation area
2.2.2 Newsletter
Advertising Products:
Descriptions.
Newsletter ads are of
the following types: (a) multiple advertisers per Newsletter, with a
maximum of three (3) ads per Newsletter; (b) "Exclusive
Sponsorship", in which the Company purchases all three Newsletter ad
spaces described below in the section entitled "Formats"; except for
Featured Company placement ads, no other ads will be sold for that
Newsletter; and (c) "Featured Company" placement. Featured Company
placement is available only to Vert Markets supplier customers
having a Web Presence, E-Commerce Center, or Storefront on a Vert
Markets Marketplace or having obtained a Marketplace Manager or
other Software license from Vert Markets.
Formats.
All Newsletters will be
sent out in two formats: text and HTML.
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