Connecting Buyers With Suppliers

Photonics Online is the Internet's leading source of technical information for the optical engineering industry, serving the needs of photonics professionals since 1998.

As an advertiser you will be able to pinpoint photonics professionals who are evaluating information and solutions to their optical design issues.

Target site users through postings in the: supplier directory, product showcase, and content-rich archives of white papers, application notes, datasheets, and other resources.

REACH TOP DECISION MAKERS

Pinpointing a specific demographic? Evaluating new markets to launch into? Photonics Online puts your business in front of your target audience.

Track Your Success

MARKETPLACE MANAGER

Marketplace Manager is a simple back end tool designed to allow you to gain access to detailed lead and traffic reports.

Get Results

Photonics Online works closely with you to understand your marketing goals and target audience. Using this knowledge, we position your company and products within our online community to generate leads and brand your products.

— You will be assigned a customer relationship manager whose goal is to maximize your results throughout your campaign.

— You can measure your return on investment by tracking and analyzing results online through Marketplace Manager.

— You will gain direct contact with potential customers through our prequalified lead service.

2006 Advertising Opportunities

Online Presence

STOREFRONT

Your storefront offers you continuous and limitless exposure to a targeted audience of professionals interested in photonics solutions. Your products, services, technical papers, and other materials can be placed in high-profile site locations, including: latest headlines, featured products, featured suppliers, special features, and the download library.

Online Marketing
Driving Your Message Home

SEARCH ENGINE OPTIMIZATION

Your storefront will be enriched by our search engine optimization staff, dedicated to improving search rankings on Google and Yahoo! Search Marketing Solutions' network of search engines.

E-MAIL NEWSLETTERS

Deliver your message directly to the inbox of your target audience via sponsorships and inserts. Generate leads, drive traffic to your storefront, and build brand awareness for your products and services.

E-MAIL LIST RENTALS

Deliver your customized, stand-alone, e-mail marketing message in HTML or text format to our opt-in subscribers. Your e-mail campaigns will reach the most precise group of industry professionals who are actively involved in the market. Registration is compliant with the CAN-SPAM Act Of 2003.

BANNER, SKYSCRAPER, MENU BAR,
AND TILE ADS

Target a specific audience with an online ad campaign. Monitor your success as we provide you with detailed performance reports and ideas on how to optimize your campaign.

PENETRATE SPECIFIC VERTICAL MARKETS

Photonics Online, one of VertMarkets' 68 industry marketplaces, provides you with numerous opportunities to enter new markets or reach further into existing markets with limited risk and immediate feedback.